stegva.com
Stegva
BuildingNow · Founder · Product designer
A fitness platform for Azerbaijan: programs, gyms, trainers and a social feed in one place. People buy a program and start training; trainers sell their own and keep 90%.
01 · Introduction
Designer first, founder at heart.
I'm Isa Abilov, a Senior Product Designer based in Baku with 10+ years of experience.
I design payment products — apps, terminals and merchant tools used every day — and have also shipped government and mobility services.
What drives me is taking something complex and making it feel simple, then staying with the team until it ships.
- Based in
- Baku, Azerbaijan
- Designing since
- 2015
02 · My journey
My journey.
I didn't start in a product team. I started with client work, built my own products, and brought what I learned back into design.
2015 — 2018
Freelance & agency
Client work
Websites and interfaces for businesses, in-house at ElitSolutions in Baku and on contract for MileStone Yazılım in Türkiye, built hand in hand with developers from day one.
World Telecom
Kontakt Home- KKitapdostum
- EElitSolutions
- MMileStone Yazılım
Isa Abilov · A design only matters once it's built.
2016 — 2017
Founder
Udeline
My first startup. Built it from scratch and took it to market.
Isa Abilov · Owning a product end to end, from idea to launch.
2018 — 2022
Co-founder · Lead designer
Fonibo
A multi-service delivery platform. Built the team, launched the product and raised $100K+ in investment, growing to 20K+ active users and 600–800 daily orders.
Isa Abilov · How fast a market can move, and what a team needs to keep up.
2019 — 2024
Full-time & contract
From screens to systems
A customer support platform at Whelp and remote product design for Senpex, a US delivery platform, plus hiring and payments products: flows, product logic, design systems and developer handoff.
Senpex
Whelp- JJobX
Emanat
Isa Abilov · Good UI starts long before the UI.
2021 — 2025
Full-time
Into fintech
Sole designer at Payriff: mobile app, merchant dashboard, CRM and design system, plus Abhipay for Pakistan and the CityCard transit app. In 2021 I also led UX/UI at the Data Processing Center of the Ministry of Digital Development and Transport.
Payriff
CityCard- DData Processing Center
Isa Abilov · Real money raises the bar for every edge case.
2021 — Now
Full-time
Payments at scale
Primary designer of the Mpay ecosystem: 12+ products on one design system and 500K+ app downloads, including shipping PalmPay. Since 2024 I've also taught and mentored designers at FLOW Education.
Mpay
PalmPay- FFLOW Education
Isa Abilov · The best product decisions happen between teams, not inside them.
03 · My products
Things I've built.
Alongside client and product work, I build my own products — end to end, from the first sketch to real users.
Fonibo
Closed in 20222018 — 2022 · Co-founder · Lead designer
A multi-service delivery app for Baku: restaurants, groceries, pharmacies and courier service in one app. We built the team, launched the product and raised $100K+ in investment, growing to 20K+ active users.
DeliveryMobile appRaised investment
04 · Beyond design
Beyond the screen.
The things that keep me curious when I'm not in Figma — and quietly shape how I design.
Obsession
Maps & Cities
How cities are planned: information architecture at city scale.
Strategy & simulation
Gaming
Building systems, weighing trade-offs and watching decisions play out.
12 countries
Travel
New places, and how products and payments work there.
Personal systems
Planning
Tasks, daily logs and goals, all in Notion.
05 · Contact
Let's connect.
Working on a product that needs a designer who ships? Or just want to talk maps and city builders? Either way, say hi.