Discover.
Most bad products solve the wrong problem.
- start from the business goal, not the screen
- talk to users, read the tickets, check the data
- clarity before pixels
Senior Product Designer · Fintech & Payments
Product designthat ships.
I design payment products that make it to production. Since 2021 I've led design for the MPAY ecosystem: 12+ products on one design system and 500K+ app downloads.
01 / 04 · Wireframe
I'm Isa Abilov. I've spent 10+ years designing products — the last 5+ in fintech — and shipped 100+ projects. Along the way I founded 3 startups.
Mpay
Payriff
PalmPay
CityCard
Senpex
Whelp
Emanat
SmilePay
Yığım
e-Services Portal
World Telecom
Kontakt Home
Fonibo
ParkPay
Technest
FIDE World Cup
Products I've shaped
18 projects · click to view the case
- 01MpayMPAY: an e-wallet and payments ecosystem in Azerbaijan. Consumer and business apps, dashboards, back office, terminals and mobile POS, designed as one system.Fintech2021–now
- 02PalmPayProduct design across PalmPay’s mobile app and POS terminal, connecting biometric enrolment with palm-based payments in one cohesive experience.Fintech2026
- 03PayriffPayriff, an online payments platform for businesses. As the only designer, I built its design system and designed the mobile app, merchant dashboard, CRM and payment experience.Fintech2021–2025
- 04CityCardCityCard by Payriff: a digital ticketing and payment platform for city transport. Buy a ticket in the app, pay your way, scan a QR code and ride.Mobility2025
- 05FoniboFonibo was an on-demand delivery startup bringing groceries, restaurants, pharmacies and courier services into one app. As co-founder, team lead and designer, I helped shape the product from concept to launch.Delivery2018–2022
How I work.
Most products don't fail because of bad pixels. They fail because nobody asked the right question, mapped the edge cases or stayed until launch.
Discover · Define · Design · Deliver · Evolve
Define.
If it isn't mapped, it isn't designed.
- every flow, including the unhappy paths
- information architecture that scales
- edge cases written down, not found in QA
Design.
Interfaces are decisions, not decoration.
- every screen tied to a business goal
- systems, tokens and components, not one-off screens
- prototyped and tested before it's built
Deliver.
A design that doesn't ship is a draft.
- specs, states and handoff developers can build from
- design QA before every release
- with engineering until it's live
Evolve.
Launch is the starting line.
- measure what actually changed
- iterate with the team, release after release
- products grow, so the system grows with them
A decade of shipping
Freelance, then agency work, then my own startups, then fintech at scale.
- years
- 10+years
- projects
- 100+projects
- startups
- 3startups
Mpay
Full-timeSenior Product Designer · 2021 — Present
Primary designer of the payments ecosystem: 12+ products on one shared design system, from the app and MPAY Business to back office, payment terminals, POS and AML. 500K+ app downloads.
FLOW Education
ContractHead of Boosting & Educator · 2024 — 2026
Led the Boosting track for designers' professional growth: courses, trainings, meetups and workshops. Taught UX/UI design and mentored junior designers.
Payriff
Full-timeSenior Product Designer · 2021 — 2025
Sole designer, remote at first and from late 2021 shared with Mpay. Designed the mobile app, merchant dashboard, checkout, CRM and design system, plus Abhipay for Pakistan and CityCard, a city transit payment system with 100K+ downloads.
Senpex
ContractProduct Designer · Remote, USA · 2019 — 2024
Redesigned the customer and courier apps twice for a US delivery platform, plus the admin panel, CRM, website and design system.
Fonibo
StartupCo-founder & Lead Designer · 2018 — 2022
Multi-service delivery platform taken from concept to market. 20K+ active users, 600–800 daily orders, 150+ merchant partners and $100K+ raised.
Data Processing Center
Full-timeUX/UI Team Lead · 2021
Led the UX/UI function at the Data Processing Center of the Ministry of Digital Development and Transport: design processes, reviews, UX research and accessibility.
Whelp
Full-timeProduct Designer · 2019 — 2021
Customer support platform: dashboard, customer portal, mobile app and AI chatbot, bringing messenger, email and live chat into one workspace.
Udeline
StartupFounder · 2016 — 2017
First startup, built from scratch and taken to market.
Freelance & agency
Project-basedUI / Web Designer · 2015 — 2018
Full-time UI/UX at ElitSolutions in Baku and contract UI work for MileStone Yazılım (Türkiye), alongside freelance web and UI design for World Telecom, Kontakt Home and Kitapdostum.
The tools behind the work
Product design, AI-assisted. The stack I use from the first workshop to the last handoff.
- 01
Figma
Design
- 02
Notion
Docs
- 03
Jira
Delivery
- 04
Claude
AI partner
- 05
ChatGPT
Research
- 06
Clarity
Validation
What's slowing your product down?
You name the friction. I'll map the fix.